What We've Built

Europe's leading manufacturer of motorised baby hammocks. Founded in 1999, built without investors or external capital. From the garage to 8-figure annual revenue - through a personal bankruptcy that could have ended everything.

Over 700,000 families trust swing2sleep products. 959 Trustpilot reviews with 98.3% satisfaction. The smarla hammock won the German Innovation Award in 2023.

MS-Strategy holds the trademark rights and advises swing2sleep strategically on brand positioning, product strategy and standardisation (DIN/CEN/ISO). This is the live IP structure that underpins the consulting work in brand and licensing.

Personalised personality profiles based on astrology and numerology. 26-page PDF reports, a live dashboard with daily energy and a retrograde calendar.

Concept, development and launch within 8 weeks. Hybrid pricing model combining one-time purchase with a subscription component. Name library with over 3,200 first names as a free lead magnet.

Building and scaling production lines in Asia. Supplier management, quality control and import logistics for physical consumer goods.

Years of experience working with manufacturing partners in China. From prototype development and tooling through to ongoing series production.